Nutrition incentive programs not only provide greater access to healthy food but are also an opportunity for economic growth.
When you make a $5 CalFresh purchase, you receive a free bundle of produce valued at $20
Farm Fresh LA is a program that connects urban growers to corner stores so that CalFresh shoppers can purchase affordable, locally-grown produce bundles within their community. The program leverages LAFPC’s relationships with multigenerational corner store owners of color, fostered through our internationally recognized program, the Healthy Neighborhood Market Network. The incentivized locally-grown produce bundles have a retail value of about $20, but CalFresh shoppers become eligible to purchase these bundles at no cost when they spend at least $5 of CalFresh benefits, with the incentive costs being covered by our generous sponsors. By partnering with LAFPC’s Farm Fresh LA, stores are able to source locally grown produce and offer it directly within communities most affected by food apartheid. The program began in 2021, and 33,000 pounds of fresh produce have been distributed through this program to date.
Success in Numbers
Farm Fresh LA Produce Bundles Distributed
(as of August 2023)3,790
Pounds of Free Produce Distributed
(as of August 2023)75,800 lbs
Incentives Distributed (in $)
(as of August 2023)$75,800
There are many kinds of nutrition incentive programs, most of which focus entirely on the consumer. What makes Farm Fresh LA unique is how it focuses on the local food supply chain and stimulates the local economy by providing revenue to local farmers, aggregators, and small businesses.
Our program enables local corner stores to develop direct relationships with local produce distributors and farmers.
Participating Stores
Our Aggregator
Produce for the Farm Fresh LA bundles is procured & aggregated by our partners at With Love Market & Cafe, a South LA small business. Every week, their staff and volunteers receive the produce from a variety of local farmers, divide it into 5 pound bags, and deliver to our store partners throughout Los Angeles.
Our Funder
Farm Fresh LA is made possible because of a grant from the California Department of Food & Agriculture.