Leadership & Advisory Boards


Vibiana Events

Raised in Tennessee, Amy Knoll Fraser escaped to the west coast after graduating cum laude from the University of Kentucky as a dual major in Painting and Art History. She fell into the restaurant business quite by accident but has thrived within the industry’s challenging and creative realm. Knoll Fraser does everything but cook within all of the Fraser concepts. In addition to operating the restaurants she is integrally involved with all design aspects.

Knoll Fraser worked in restaurants in San Francisco and Los Angeles before meeting Chef Neal Fraser at Rix Restaurant in Santa Monica in 1997. They have worked together since. The couple opened Grace, their first restaurant, in early 2003, their second restaurant, BLD, in 2006 and are currently anticipating the openings of a BLD sister concept ICDC in the Spring of 2013 – an appropriately named concept for its menu involving innovative ice creams, seasonal donuts and coffee; Fritzi Dog, a hot dog concept opening October 2013 in the Original Farmers Market at 3rd & Fairfax as well as an extension of BLD at the LAX United Terminal, slated to open the first quarter of 2013. Also to keep them busy is their seven year old daughter, Roan.

Grace Restaurant was an immediate success and earned many accolades for food, service and décor. Los Angeles magazine called Grace, “the most beautiful restaurant of the year” its first year. Grace made Conde Nast Travelers “Hot Tables: 66 New Restaurants” in 2004, Los Angeles Magazine’s “25 Best Restaurants” in 2005 and their “Top 100” in 2008. BLD was also a hit from the beginning with Los Angeles Times Food Critic S. Irene Virbila stating, “Neal and Amy Fraser have a winning idea with BLD.” Pulitzer Prize-winning food writer Jonathan Gold called BLD, “the most useful restaurant of our time.” It remains a beloved neighborhood and city-wide favorite and continues to thrive.

In addition, Knoll Fraser is an active member of the Los Angeles Food Policy Council, an organization founded by Paula Daniels, Senior Advisor on Food Policy to the Mayor, dedicated to making Southern California a good food region for everyone – where food is healthy, affordable, fair and sustainable.  Knoll Fraser is also a charter member of the DineLA Restaurant Week Advisory Board and a member of the California Restaurant Association Los Angeles Board of Directors.